Enterprise Micro-blogging – It’s For More Than Just Posting Your Instagram Lunch

Posted: September 24, 2012 in Enterprise 2.0, Uncategorized
Tags: , ,

Hey all,

So by now we’re all familiar with the concept of social media in general such as Facebook, LinkedIn etc, as well as Blogging both internal to the organisation and external, such as this WordPress blog.

Micro blogging takes a different approach to the usual format, restricting posts to a bare minimum of characters per post. Twitter for example limits posts to 160 characters, and these micro blog posts are referred to as “Tweets”.

However much like better cars don’t make better drivers, the micro blogging format doesn’t mean junk will never be posted, or a useless Tweet sent every second, it does however help to ensure the content is short, sharp and to the point. People can also ‘follow’ Twitter accounts to ensure that they receive information instantly. To ensure content is targeted, Twitter uses a system called ‘hash-tagging’ which works by placing a hash symbol (#) in front of a word e.g. #micro-blogging.

In an enterprise context this is very useful as it enables content to not only be targeted through the use of hash tags, but the business can also see what topics are ‘trending’ by looking at what hash tags appear the most. These trending topics can be used to gain a business advantage by utilising trending hash tags that are relevant to their business, thus generating more traffic by association. Trendsmap is a great tool that can be used to sort out what is trending geographically speaking, in order to ensure your tweets are hitting the right areas.

Personally, for any blog post I publish I will also send a Tweet sent out to all my followers, along with accompanying hash tag to ensure anyone else either in my class, or interesting in the content I am posting will be able to find my post. This is very useful in a business situation where you can inform people of specials, promotions, initiatives, latest news and events as well as get to interact with your target market and learn what they like, dislike, follow, use, think and pretty much anything else that they are willing to share via social media.

 

Iran and Social Media

I’ve previously focused on government and social media, so I thought I’d explore how a people as a whole, rather than an organisation, can be used to demonstrate the power of micro blogging.

During the 2011-2012 Iranian protests, the government issued a media blackout to ensure no news of the unrest would be seen, or heard of throughout the country. Enter Twitter, Facebook and other social media applications which suddenly turned groups of both organised and disorganised protestors into a single hive mind that shared information instantly enabling quick decisions on what the best course of action was at that immediate moment.

By sharing what the government forces were doing, where other protestors were, what places to march on, what to expect around the corner etc. they were better prepared and embodied they saying ‘knowledge is power’
Recently there were fresh demonstrations around the Iranian election, and in a move to pre-empt any unrest the government blocked what it considered ‘damaging’ western based websites.
This ensured some 30 million Iranians were unable to access Facebook, Twitter, Gmail and a host of other sites instrumental to a coordinated protest.

 

So what’s it got to do with business?

If a business is able to build an online presence through micro blogging, it will enable them to engage with people on a very personal, very rapid level which will ensure targeted marketing and successful business engagement.

Internally, micro blogging could be used to ensure any issues, ideas, projects or current topics are available to the entire organisation instantly.
I will leave you all with a snippet of Fox11 news about Twitter and Iran:

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