As we explored last week, time is money and this seems to hold true considering the average recovery rate for a document is ~$120 (study by Gartner Group, Coopers & Lybrand, Ernest & Young). So, THIS week we are going to explore how Social Media can be used to consolidate and simply both our work life as well as personal life.

The biggest issue many people face is time management, and one would inclined to believe that after reading Steven Gedon’s website. As demonstrated above, it is imperative to ensure our time management is kept in check in order to increase our personal productivity as well as minimise waste. Most of us are ‘time poor’ and under constant pressure to fit everything into the day. If we are utilising Enterprise 2.0 principles for our business this includes checking blogs, Twitter feed, Facebook updates, LinkedIn updates and a multitude of other social media platforms. The solution to this is to consolidate what we have into a more manageable and user friendly space.

Mobile You One

advantage we have to overcoming our time constraints is the ability to be online no matter where we are thanks to mobile internet. The latest mobile networks ensure geographical location is no barrier to connecting with the online world, or enhancing the one around us.

To expand on this, over the weekend I downloaded two such Android apps which consolidate various social media platforms into the one application as constantly having to switch between them becomes a chore and thus, a waste of time.


The first such app was TweetDeck, which enables the integration of Facebook, Twitter, Foursquare and Buzz. There is some initial setting up involved however once your accounts are linked into the app you never need to sign in again and you’re only one or two taps away from multiple sources of content. There has been some grumbling about the lack of updates.


The next was Seesmic, this is based on the same principle as TweetDeck however only supports Facebook and Twitter. It goes a step further with the ability to add shortcuts to your phones desktop, linking directly back to specific pages or areas such as your Facebook wall, favourite photo album or friend on Twitter. I found this app more beneficial as I don’t require Buzz or Foursquare, the shortcuts ensure quick and precise navigation and the app updates appear more frequent. Both applications saved time as well as headaches of managing multiple applications. Consolidating your social media accounts into a single intuitive platform not only makes sense, it’s a must for anyone aiming for a streamlined, uncluttered social experience.

For more social media management applications check out Webtrends Top 10 Social Media Management Applications.

Training Yourself

One of the other things you can do is to keep a checklist of things to do, or install a time management application to see where all your minutes are going. There are a million of these so just go to the Play store (or iTunes) and have a look.

If you’re too rushed (or lazy), Business Pundit has put together a list of the 25 Best Android Apps for Business, and I would highly recommend #7. Astrid, as it incorporates checklists, tagging and priority settings all into one. If you misplace, forget, lose or simply don’t have your phone handy, if you’ve backed your list up you can retrieve from Hootsuite has been gaining popularity recently and is seen as a direct competitor to Seesmic. Evernote is also a strong alternative to Astrid, check them out and let me know what worked best for you!

A final note

Lots of people seems to be getting married around me and the issue of ‘how to we get all the photos off everyone?’ constantly arrises, which is why Wedpics sparked my interest. This is a fantastic ‘wedding photo aggregator’ that allows all your guests to login to a secure website, upload photos and ensure the Bride and Groom don’t miss out on that one photo that they will remeber their special day by for the rest of their lives. For the token value of $99 it’s a very good investment if you have to capture the day from every angle.

Also, purely for the geek value, Burner is a service that allows you to generate a ‘fake’ number which takes calls for you, forwards them to you and then when / if you feel inclined to cease contact with said person you can ‘burn’ their number. Call forwarding stops, the number you gave them becomes redundant. As only Mr Burns could articulate, my thoughts exactly:
Have a great week everyone!


Just another blog, this must be the feeling many face when exposing themselves to an estimated audience of 2,267,233,742, and with those numbers in mind it’s important to understand what makes blogging a success! Lets first establish from a business perspective, what those numbers mean.

For a business to thrive they require clientele, who generate income and the aim is to grow this income and create a thriving business. In essence, these numbers should represent an opportunity for success! Think about it, 2,276,233,742 potential income streams from across the globe, a platform that has seen 528% growth in just 10 years and is still growing on a daily basis, it’s a very sound investment so long as you do it right!

Truly successful blogs all have three things:

1. High quality content that is relevant to the subject matter the blog is devoted too

2. Consistent updates with new content, thus commitment to their readership.

3. Interaction with their readership


So what do all three of these have in common? In a word, trust.

Trust is what needs to be established with a readership in order to turn an ordinary blog into an extraordinary one. Ultimately what you want to achieve is a level of trust from your readership that you will not only provide new and high quality content, but do so on a regular basis to demonstrate your commitment to them.

The final clincher centres around interacting with the readership which ensures they feel their opinions are valid and they’re not being taken for granted. This feedback can be invaluable as it can be used to gauge what content should be included or not included, trending topics as well establishing yourself in a reciprocal relationship with your readers.


So what’s the purpose of this blog? In short, to create the only definitive and consistent source of high quality content you will need, that both inform readers on Enterprise 2.0 topics, as well as give in-depth insights into how they can leverage this new medium to obtain or maintain a business advantage over the competition.

In order to achieve this I draw on a large web of resources (no pun intended) in order to deliver accurate, current and juicy content that will ensure readers are exposed to trending topics, insightful interviews with industry experts and invaluable resources that they need to stay ahead of the game.

At the end of the day time is money, and I would hazard a guess that the rest of my readership like myself are starved for spare time in our day to day lives. With that in mind, each and every post is designed with two things in mind, being a high Return on Investment for their time, and to present things in a fun, informative yet easy to digest format.

So how do I get people to follow me?

For a start, aimlessly spamming your blog link or incessantly asking people to follow you on Twitter without actually contributing anything to the discussion at hand is nothing short of SPAM, Stupid, Petty, Aimless and Meaningless. This is the WRONG way to do things, as it sets you up as a person who only cares about themselves, rather than a member and contributor to the broader community you are blogging with.

What, you thought you were alone? There are entire communities already out there, part of your mission to gain readership is to gain an understanding of the community you are joining. What makes them tick, what makes them excited, scared, happy or downright raging mad!

Start reading and commenting on those who already have made it big, no one became an expert or authority on a subject overnight, no are they always going to have all the answers let along the right ones. Once you have read something, comment on it but ensure you are applying your knowledge and giving quality input to the discussion, then offer your contribution via a link to a blog post you have written that would add value to your audience. This approach ensures you are perceived as a valid contributor rather than an ego driven keyboard warrior.

Miriam Buhr has an excellent introduction on How To Create A Successful Blogging Strategy with Momentum that I found very interesting to read, and quite helpful in regards to time management strategies.

Over the coming weeks I will provide examples of what I feel are excellent blogs, what makes them successful and how you can replicate these elements to ensure your blog is a success!