Posts Tagged ‘blog fails’

I’ve decided to take a different approach to blogging today. For those who want to skip the preamble, scroll down past the pretty pictures.
As Catherine Weber points out, It’s no secret why blogs fail. I think this image (taken from linked article) sums it up:

With that said, I am taking an ‘Agile’ approach to blogging instead of the usual (but very well written!) ‘WALL OF TEXT” that seems to adorn every other blog I come across, sadly, including my own.

Some humour to lighten the mood with my new found enlightenment, this seemed very relevant as today we were discussing what media managers actually do all day, this seems to fit the consensus.

Anyhow, this entry is Part 1 of 2 around legal risks and risk mitigation strategies for organisations implementing social media. Rather than focus on a private enterprise, I thought it would be fun to assess a different type of organisation, an entire Government.

So why on earth would the Government care about social media? They operate in the Public sector and have no profit margins to meet or shareholders to appease, that seems fairly straight forward right? I was recently sent this picture at work, and I know many who share this view.

But any Government is more like a business than you would expect, and they aren’t lazy like the picture above would have you believe either! While they do operate in the public sector, they are using tax payers money to fund their operations, thus tax payers operate like shareholders only their votes are the (political) currency. Governments provide a multitude of services across a huge number of departments who all deliver ‘human services’ in one way or another.

Why would the government worry though? What risks could apply to a publicly funded body?

Image for a minute the following:

  • Police Twitter feed tweets about an operation in progress involving highly classified information including names of individuals – This is a clear breach of confidentiality
  • Healthcare Facebook page posts a nation-wide alert about a (fake) deadly virus sweeping the nation – Reputation is damaged and mass panic, wasted resource and Statutory¬† issues come into play

I leave you with Kabrina Chang: Facebook got me fired – Legal and Management issues for Social Networking

Next post will be discussing where these threats come from, how they are relevant to the organisation and what social media policies should have in place to adequately address them.

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